The basic contention of this blog is that offline and online social networking, including social media, have strong value for business outcomes, such as knowledge transfer, competitive intelligence, strategic change, collaboration, hiring, meeting efficiency, innovation and so on. Social networking offers us the ability to interact and build trust with each other; and from this emerges a capability called Social Capital. Social Networking Sites(SNS) offer tools for creating, contributing, collaborating, influencing, informing, and sharing.
So this is not a blog about social media and you will not see extensive posts with titles like “10 Way To Increase Your Likes on Facebook” or “Linkedin For Career Success”. It has to be recognised that social media is important but people relating to people is what life is all about, both in business and social contexts. This blog is about the trust that social networking encourages between executives and citizens, and how that trust has benefits for business and society. So it will cover a range of topics, including social capital,